Lightweight Business Intelligence
Corey Ehmke • Kansas City, MO • Talk

Date: April 05, 2013
Published: April 28, 2013
Announced: December 17, 2012

Long the provence of specialists in the hermetic world of enterprise software development, business intelligence (BI) is increasingly important to smaller, more agile companies and startups who need access to near-real-time information to make critical business decisions. With its support for aggregation and reduction of massive amounts of data and its flexible schemas, MongoDB is a great choice for creating lightweight, denormalized data stores optimized for BI, with the added bonus of peaceful co-existence with transactional data stores. In this talk I will explore how Trunk Club captures and analyzes customer information, monitors user behaviour, feeds machine-learning algorithms for decision support, and delivers value to business stakeholders through simple querying and reporting interfaces.

Ruby Midwest 2013